As America’s #1 goat dairy brand, Meyenberg prides themselves on quality, sustainability, and health benefits. But despite being a category leader, goat milk only shows up in less than 1% of households. Our challenge was clear: stop people in their tracks (or hooves?) and get them to notice—and remember—Meyenberg. So, we focused on the premium feel of Meyenberg’s products, literally singing their praises to create tons of new awareness and demand.